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Fertility Match: Setting a New Standard for Fertility Consulting in Canada

We are thrilled to announce the launch of Fertility Match Canada, a lifelong dream brought to reality by the agency’s Co-Founders, Lisa Casselman and Liz Ellwood. Fertility Match is the first Fertility Consulting company of its kind in Canada, aiming to change the atmosphere of the third-party reproduction market for the better; this agency is grounded in the belief that Intended Parents, Surrogates and Egg Donors need to be optimally supported in their journeys to make families a reality, equally but in different ways.

The Co-Founders met in 2009 when Lisa was on her first journey as a Surrogate Mother (She has since delivered twins for two families) and Liz was looking for a surrogate. Although they never worked together, they became good friends and supported each other throughout the process. “We could be honest and supportive with each other about things that came up. If an issue arose, I could discuss it with Liz before bringing it up with the Intended Parents I was carrying for. And she could do the same with me to better understand her Surrogate’s perspective. We have been formulating how to use that dynamic to build the right Fertility Consulting structure in the Canadian market ever since” says Lisa.

While neither is a novice in fertility and third party reproduction field, Liz has spent her entire career working in the area since being diagnosed with cancer at age 24. In 2007, she founded Fertile Future, a national charity that has funded the fertility preservation of over 420 Canadian cancer patients to date, and provided information, Fertility Consulting and education to countless more. Multiples surgeries, chemotherapy and radiation left Ellwood unable to conceive or carry a pregnancy. And despite freezing her eggs, they did not thaw well. She would also need an egg donor. “It was a devastating blow, I grieved it and moved forward, like so many other to-be-parents we work with do every day when it comes to fertility. I now have a 5-year-old daughter via Surrogacy and Egg Donation. And she is the most beautiful thing in the world!” Liz plans on using this life experience to bring a more compassionate approach to Fertility Consulting in Canada.

The goal of Fertility Match is to provide parents-to-be with a holistic approach to Fertility Consulting to find their best matches: the right Surrogate, their ideal Egg Donor and the best fertility professionals to meet their unique needs; and then to assist all parties in navigating their journey from there. “We have seen firsthand the need for changes in the third party reproduction agency model in Canada. We are ready to facilitate that change.”  For more information about Fertility Match and their Fertility Consulting services we offer visit fertilitymatch.ca.

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